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Built
240
m²
Pool construction and maintenance company, Costa del Sol, Spain
PRICE: Just reduced. Owners motivated to sell.
€550,000 to include the freehold of the properties or €350,000 and rent the properties.
Business description
Overview
This family owned business has been brought to the market place by the owners, who now after some 34 years, wish to retire here on the Costa del Sol. This profitable and reputable Spanish limited company is well established servicing more then 120 (150 in the summer months) clients for regular contracted Swimming Pool Maintenance which includes a good number of community pools. In addition, they provide a full construction service for new pools from initial design to finished product. This business offers a new owner the opportunity to expand and grow the business. The owners recognise this opportunity themselves, but admit they do not have the desire to undertake this strategy themselves. They do not have a next generation of family, which under normal circumstances would inherit this challenge and responsibility. The following is a summary of the business factors:-
Financials.
Growth has been achieved, year on year, with sales turnover in 2019 of over 400.000 Euros with good profit margins. The backbone of the business are the contracted clients who guarantee a set level of monthly income. The full financials can be discussed further directly with the owners on Provision of Proof of Funds.
Market Size and Market Share.
Market size is almost unlimited and the Market Share continues to grow, with ongoing community and residential growth throughout the Costa del Sol. This business is the market leader within the Ex-Pat community, with predominantly British and Scandinavian clients. There is ample opportunity for the business to grow in this niche market. There is little threat of new entrants into the market place, due to the popular reputation and long existence of the business and the prohibitive start up costs. Previous new entrants have exited the market quickly. Market seasonality exists, but only moderately affecting the business.
Products and Services
The business is very well known in the area and existing and ad-hoc clients visit the recently renovated showrooms to purchase products and goods relating to their pools and related aquatics. The Showroom is easily accessible, being located just off a main road and there is ample parking . In addition the owners offer complimentary advice to the many questions and queries they receive almost on a daily basis. The mainstay of the business is the regular pool maintenance service, where clients pools are serviced on a regular basis.
Customers.
Presently,there are 120 contracted clients for regular pool care and this figure rises to around 150 in the Summer. Additionally there are other ad-hoc clients for maintenance and repairs together with new clients looking to install a new pool or renovate an existing one.
Operations.
The business operates from 200+m2 freehold property. The regular maintenance side of the business is serviced by 6 Technicians each with his own van, which comes fully equipped to tackle any day to day servicing that may be required. The daily schedule is directed by the owners from the office The construction side is serviced by a 7 ton lorry with all the necessary ancillary equipment such as wet and dry gunite machine, cement mixers etc. The owners play a major part in any new construction or major renovation. The Administration side of the business is run entirely by the owners.
Sales and Marketing.
Little pro-active marketing is undertaken by the business, due to the business’s prominence in its market place. New owners of properties with pools are frequently recommended to use this business, both from a price and quality of service perspective. No specific salesmen are employed by the company, which provides further scope for more company growth. There is a huge opportunity to grow the business.
Human Resources.
There are 2 partners in the business, a husband and wife team. There are no existing family to succeed in the management and shareholding of the company. Other operational staff include 6 loyal employees.
General information
Real Estate: 200+m2 Distributed as: Office, Workshop, Showroom and Toilets
Assetts
6 Renault Kangoo Vans
1 Renault Traffic van
Wet and dry Gunite Machines
Cement Mixers
Leak detection equipment
Various tools and equipments
Computers and office equipment
Location: Good road access with easy access and ample parking
Expansion potential: More or less unlimited.
Competition Very little in the Ex-Pat English speaking
Community.
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